AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Consumer Finance Apps on iOS in Europe
An analysis of the top 5 consumer finance applications on the iOS platform in Europe during Q4 2020, showcasing their downloads and active users trends. Insights provided by Sensor Tower.
In the fourth quarter of 2020, the European iOS market for consumer finance apps saw varied trends in user engagement and app downloads. Sensor Tower's data offers a comprehensive look at how these apps performed during this period.
Ziraat Mobil maintained a steady download rate, starting with approximately 36K downloads in the last week of September and reaching a peak of 91K downloads in the first week of December. The weekly active users showed a slight fluctuation, with a notable increase to around 2M active users in the first and last weeks of December.
FLOWE – Pay better, be better experienced exponential growth in downloads, soaring from around 2K downloads at the end of September to a striking 132K in the third week of November. The app's active users mirrored this surge, reaching over 217K active users in the last week of November, although numbers slightly declined towards the end of the year.
Sparkasse Ihre mobile Filiale showed more consistency in downloads, hovering between 35K and 44K throughout the quarter. The app's weekly active users remained robust, with over 2.5M in the last week of November, but experienced a slight drop to approximately 2.48M active users by the end of December.
Barclays UK displayed a gradual decrease in downloads from nearly 30K in the last week of September to around 24K by the end of December. The app's weekly active users followed a similar downward trend, starting with over 2.1M active users and closing the quarter with just over 2M.
Monzo - Mobile Banking, a UK-based app, saw a slight decline in downloads from 28K to 22K over the quarter. Weekly active users also decreased, starting at 1.55M at the end of September and ending at around 1.4M in the final week of December.
For more detailed insights and data, readers can visit Sensor Tower, where the performance of these and other apps can be explored in-depth.